Wednesday, 18 July 2012

Web Hosting and SEO - What to Watch Out For

Are you in charge of a new website project and also manage search engine optimization? Have you ever thought if search engine optimization could be affected by your web hosting provider?
Your hosting provider can have more than a little bit to do with your website either gaining momentum in search engine rankings or slowly going down to the bottom of the pit.
But I thought it was all about on-page optimization and backlinking right? Wrong!
Your host controls your actual office space, visualize a real brick-and-mortar business and consider what would happen if one day the walls were gone. You have a problem now, papers go flying away and organization and structure are in chaos.
This same situation can happen to your online website if your web hosting provider does not maintain strong uptime.
Lets take a look at some top issues that can cause web hosts to interfere with your search engine optimization efforts.
First, and most importantly is uptime. If you work SO hard on a website, optimize the meta tags, keywords, and write amazingly great articles, and then finally submit your website to dozens of search engines and directories; what happens if your website is down when the search engine spiders are ready to crawl your website? Your efforts are wasted, that's what!
This can break your efforts instantly and its all because your site is down for a little while. Sure the spiders can come back in a little while (a week, a month..) and re-index your website, but the snowball effect is hugely delayed because of a simple downtime.
Whats the solution? Well I recommend you always work with a proper hosting company, and no that doesn't mean go find the biggest hosting company and host with them. More likely than not, these companies are just allowing the masses to sign up with their plans, hosting thousands (if not millions) of domains of which half could be junk sites.
I'd recommend working with one of the small web hosting companies like Keolo Hosting. These companies cater to small businesses and individuals, and they are small businesses themselves. They can manage support for all their clients because they maintain only a few hundred or thousand domains.
Even when you do find your perfect hosting company, you need a backup plan. That plan is to sign up with a free website uptime monitoring company and they will email or text message your phone the instant your website goes down. That is great support!
Follow me in my next article to continue discussing the problems your web hosting company can have with your search engine optimization efforts.

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